Google pushes InVideo Ads for Adsense Video Units

Google has introduced new ad type for its Adsense for video beta units. Since the launch of Adsense for video units from May last year, they have gain significant popularity as one more monetization option for publishers. The text overlay ad type is already running successfully with video units, and are served on CPC basis.

The new InVideo Ads will appear within the video stream at bottom of the video, and will be served on CPM basis. You can see the demo of this new Ad type here. To join Adsense for video beta, the publishers have to fulfill few prerequisites.

• You must be using Flash player 7.0 or above
• Target audience must be primarily from United States, English language
• A minimum of one million monthly video views

At present a large number of Adsense publishers may not be able to fulfill this criteria, but Google is indicating that soon it will be available in all parts of world.