Ad Blindness And Palette Rotation: An Introduction

Whenever you visit any site, you may look to any ads on that site when first time you open it. If you visit it regularly, then time will come that you will be completely ignorant about the ads on that site. This is called Ad Blindness. How to reduce this for frequent visitors on the same site. Making some slight changes you can significantly increase the CTR for returning traffic on your blog. The solution is to use multiple palettes for Adsense ad units.



Whenever you will choose multiple palettes for an Ad unit, the color combination will be rotated in subsequent page impressions. This helps in reducing the ad blindness effect, as repeating visitors will see a new customized ad on subsequent visits. The customization process is very simple. While generating the ad, choose the "Use multiple palettes..." option from the drop down menu while defining a palette for an ad. After selecting this option, you will be presented a selection box with all available palettes. Hold down the CTRL key and click the palettes you want to come in rotation. This will make your ads more vibrant and alive for repeating visitors.