Ad Space Sharing: Publishers Dilemma

Often we have seen in forums and bulletin boards, that publishers are asking for questions related to ad space sharing. One of the most common question that is asked related to as space sharing is: "Can two publishers display their ads on same web page?"

Image credit: Mikey G Ottawa

Adsense team also got thousands of queries for the same question, and finally they decided to answer it and make things clear for the publishers.

Adsense has categorically made it clear that two publshiers can share the same ad space on a single page, provided they comply to Adsense T&C. The Adsense team has also made it clear that there is no mechanism of revenue sharing in such cases and accounts will be credited on the basis of clicks on specific ads of individual publishers. It may happen that one publishers gets maximum clicks on a page, while others poorly positioned ad may not get even a single click.